Too many sellers skip the interview process. Many don't know what makes a great agent great (and a weak agent weak). Your biggest asset deserves better. Use these questions to compare agents and choose with confidence.
Listen for: A concise explanation of their systematic, proven approach to pricing using current comparable sales, combined with on-the-ground knowledge of local housing inventory, and a clear, sound backup plan for non-performance.
Listen for: Specific addresses, a clear rationale for their initial pricing decisions, and actual, verifiable results. This demonstrates their true pricing expertise rather than inflated claims.
Listen for: A detailed plan that includes professional photos, video, 3D tours, staging, broad syndication, targeted online ads, and a dedicated property page. This strong, professional marketing is what drives interest, competition, and ultimately, higher offers.
Listen for: Evidence of a strategic offer management system designed to drive higher bids. Strong negotiation skills are crucial to protecting your bottom line and maximizing your profit.
Listen for: Recent, verifiable sales volume, clear insights into local demand, and a defined buyer profile. Neighborhood expertise directly informs and shapes your pricing and marketing strategy.
Listen for: A clear delineation of roles, team qualifications, and a commitment to consistent communication. You need to know the experience level of everyone involved in your sale.
Listen for: An honest example of problem solving, creative solutions, and a successful outcome, alongside a willingness to share a real client experience. This shows they thrive under pressure and find solutions quickly, as challenges are common in real estate.
