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Strategically Position Your Home for Success in the 2025 Market

For Sellers Kevin Baum October 22, 2024

The 2025 housing market may seem distant, but for homeowners considering selling, proactive preparation is essential. Taking a strategic approach now can significantly impact your success in the coming year. As Danielle Hale, Chief Economist at Realtor.com, says:

“ . . . now is the time to start thinking about what you need for your next home and then taking those steps to prepare to list . . . We have survey data that says 47 percent of sellers are taking longer than a month to get their home ready to sell, so getting them to start that process early can mean more flexibility.”

Maximize Your Return: The Benefits of Early Preparation

Embarking on your home sale journey early provides a distinct advantage. It allows for a measured, thoughtful approach, minimizing stress and maximizing your potential return on investment. Key benefits include:

  • Strategic Planning: Early preparation facilitates careful consideration of necessary repairs, updates, and staging, ensuring your home is optimally presented to potential buyers.
  • Enhanced Flexibility: A longer lead time provides the flexibility to address unforeseen issues or market fluctuations, allowing you to adapt your strategy as needed.
  • Mitigation of Stress: By avoiding last-minute rushes, you can approach the selling process with greater composure and make informed decisions.

Realtor.com underscores the importance of a measured approach, cautioning:

“There are some important repairs to make before selling a house, so don’t be in too much of a hurry to get your home listed … if you move too fast, buyers see right through the fact that you skipped important home renovations. And this . . . might end up costing you time and money.”

Critical Steps for a Competitive Edge

To ensure your home stands out in the 2025 market, prioritize these key steps:

  • Declutter and Depersonalize: Create a sense of spaciousness and allow potential buyers to envision themselves in the space by removing clutter and personal items.
  • Execute Necessary Repairs: Address any outstanding maintenance issues, ensuring your home is in optimal condition. This includes repairing leaky faucets, damaged walls, or outdated fixtures.
  • Strategic Updates: Evaluate potential updates that align with current buyer preferences and offer a strong return on investment. Consider kitchen or bathroom renovations, energy-efficient upgrades, or enhancing curb appeal.
  • Optimize Curb Appeal: A well-maintained exterior creates a positive first impression. Focus on landscaping, fresh paint, and a welcoming entryway.

Here’s a look at the most common improvements other sellers are making today (see graph below):

Bar graph showing the most common home improvements made by sellers.

Expert Insight: Engaging a local real estate professional early in the process is invaluable. Their market expertise can guide your decisions and ensure your efforts are aligned with buyer demand in your area.

The Value of Local Market Expertise

A seasoned real estate agent provides crucial insights and guidance, including:

  • Targeted Updates: Your agent can identify which renovations will resonate most with buyers in your area, maximizing your investment.
  • Strategic Pricing: Leveraging their understanding of market trends and recent sales data, your agent will help you determine an optimal listing price.
  • Effective Marketing: Your agent will develop a comprehensive marketing strategy to showcase your property's unique features and reach potential buyers.

As Point says:

“Not all renovations are created equal, and focusing on upgrades that offer the highest potential for increasing your home's value is key.”

Position Your Home for Success in 2025

By taking a proactive and strategic approach, you can ensure your home is well-positioned for a successful sale in the 2025 market.

Need advice on what to tackle first? Let’s connect. 


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