I Sold a Home for Over Asking Price Before It Hit the Market—Beating the Clock for a Growing Family 

This case study is a perfect example of how my strategic, multi-layered marketing approach helped a growing family sell their home for an above-market price with an urgent timeline, all without ever facing a public MLS listing.

The Client: A Referral with an Urgent Need

I was referred to a wonderful family—a couple expecting their third child, with two toddlers already keeping them busy. They needed to move fast.

The Challenge: An Urgent Relocation & A Thanksgiving Deadline

My clients accepted a job out of state and came to me in late October with a critical goal: close the sale completely by Thanksgiving week. That meant executing a successful transaction from start to finish in less than 30 days.

The two biggest hurdles were:

1. Extreme Time Constraint: We had to achieve an under 30-day sale window.

2. Minimizing Inconvenience: With a pregnant mother and two young children, the process needed to be stress-free and minimally disruptive.

My Solution: The "Private to Prominent" Strategy for a Quick Sale

To meet that aggressive timeline while maximizing their return, I immediately deployed my signature "Private to Prominent" strategy. Instead of waiting for the unpredictable public market, we built intense, behind-the-scenes momentum.

Here is the step-by-step process I used to secure an over asking price offer quickly:

1. Pre-Market Buzz & Agent Network: The second we signed the agreement, I marketed the home internally to my massive network of trusted agents at @properties and Compass. This instantly generated interest from agents with qualified buyers ready to move.

2. Complimentary Professional Staging: I invested in the property by hiring and paying for a professional stager for a consultation and preparation. This ensured the home made a powerful first impression in every photo and showing.

3. Strategic Private Listing (PLN): Once staged, we launched the property onto the MLS's Private Listing Network (PLN). This made the home visible only to licensed agents—it never syndicated to public sites like Zillow or Redfin. This built serious exclusivity and urgency among top buyers.

4. Hands-On Showing Management: During this private period, I personally accompanied every single agent and their buyers. This allowed me to tightly control the schedule, keep disruption low for the family, and expertly pitch the home’s value directly to the decision-makers.

The Results: A Thanksgiving Miracle Achieved

By creating a competitive environment solely among a targeted group of serious, vetted buyers, the strategy was a massive success and a true Thanksgiving miracle for my clients.

• Sold for Over Asking Price: We secured an offer with fantastic terms that was significantly above the list price.

• Zero Public Listing Stress: We never needed to list on the public MLS, completely avoiding the stress of open houses and constant online traffic.

• Closed On Time: The family successfully closed on their home the week of Thanksgiving, hitting their aggressive deadline.

• Minimal Disruption: The entire process was managed discreetly, allowing the family to focus entirely on their move and the arrival of their new baby.

In Their Own Words: "Kevin sold our house for over asking before we even listed it. He was very responsive and attentive throughout the entire process. I wouldn’t want to work with anyone else in the area after my experience, highly recommend!"

If you're facing an urgent relocation or want to know the true value of your home in a private, discreet sale, I can create a custom strategy just like this for you.